The Wasatch Post · Website development
Give local business reporting a lasting address.
Review Lead Franchise’s website development for The Wasatch Post: a Utah masthead, article and operator structure, and source-linked business spotlights.
Commercial partner resource · a review of the website project and its service partners.
The project question.
A local publication needs more than a feed of headlines. Readers need to identify the masthead, find a business profile and open the source behind a claim. The Wasatch Post combines a Utah business identity with article, operator and spotlight destinations.
The partner’s contribution.
Lead Franchise is the credited website development partner. The original mountain newsroom banner, warm paper background and serif masthead establish the publication’s identity. Dedicated article and business spotlight pages give the reporting and source references a readable home.
A review of the work.
The masthead, article routes and business spotlight structure are public project evidence. This case reviews website organization and visual presentation. A website partner case from The Wasatch Post.
Search and AI discovery.
Stable article and profile URLs, accurate titles and source links help readers and crawlers distinguish a publication from the businesses it covers. GEO benefits from explicit publisher identity and direct references that preserve the reporting context.
Sources in their own context
Open the project.
Three month website trial
$1,500
Lead Franchise’s three month website trial is $1,500. The team reviews the project question and scope before a trial begins.
What should your publication make easier for a reader to find and verify?
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